#include "bits/stdc++.h"
// @JASPER'S BOILERPLATE
using namespace std;
using ll = long long;
#ifdef JASPER
#include "debug.h"
#else
#define debug(...) 166
#endif
signed main() {
cin.tie(0) -> sync_with_stdio(0);
#ifdef JASPER
freopen("in1", "r", stdin);
#endif
int n, m;
cin >> n >> m;
vector <vector <int>> a(n + 5, vector <int> (m + 5, 0));
for (int i = 1; i <= n; ++i) {
for (int j = 1; j <= m; ++j) {
char x; cin >> x;
a[i][j] = x - '0';
}
}
// for (int i = 1; i <= n; ++i)
// for (int j = 1; j <= m; ++j)
// cout << a[i][j] << " \n"[j == m];
//sub1: shortest consecutive 1ss
if (n == 1 || m == 1) {
if (n == 1) {
int ans = 1e9;
for (int i = 1; i <= m; ++i) {
if (a[1][i] == 0) continue;
int cur = 0;
while (i <= m && a[1][i]) {
++cur;
++i;
}
ans = min(ans, cur);
}
cout << ans << "\n";
return 0;
}
if (m == 1) {
int ans = 1e9;
for (int i = 1; i <= n; ++i) {
if (a[i][1] == 0) continue;
int cur = 0;
while (i <= n && a[i][1]) {
++cur;
++i;
}
ans = min(ans, cur);
}
cout << ans << "\n";
return 0;
}
}
// sub3
// if (n <= 450 && m <= 450) {
// vector <vector <int>> prf(n + 5, vector <int> (m + 5, 0));
// int earth = 0;
// for (int i = 1; i <= n; ++i) {
// for (int j = 1; j <= m; ++j) {
// earth += (a[i][j] == 0);
// prf[i][j] = prf[i][j - 1] + prf[i - 1][j] - prf[i - 1][j - 1] + a[i][j];
// }
// }
// int ans = 0;
// for (int x = 1; x <= n; ++x) {
// for (int y = 1; y <= m; ++y) {
// if (x * y <= ans) continue;
// // prf(l)++, prf(r + 1)--;
// vector <vector <int>> dmg(n + 2, vector <int> (m + 2, 0));
// for (int i = 1; i + x - 1 <= n; ++i) {
// for (int j = 1; j + y - 1 <= m; ++j) {
// int I = i + x - 1, J = j + y - 1;
// if (prf[I][J] + prf[i - 1][j - 1] - prf[I][j - 1] - prf[i - 1][J] == x * y) {
// dmg[i][j] += 1;
// dmg[I + 1][j] -= 1;
// dmg[i][J + 1] -= 1;
// dmg[I + 1][J + 1] += 1;
// }
// }
// }
// for (int i = 1; i <= n; ++i)
// for (int j = 1; j <= m; ++j)
// dmg[i][j] += dmg[i - 1][j] + dmg[i][j - 1] - dmg[i - 1][j - 1];
// bool valid = 1;
// for (int i = 1; i <= n; ++i) {
// for (int j = 1; j <= m; ++j) {
// if (a[i][j] && !dmg[i][j])
// valid = 0;
// }
// }
// if (valid) ans = max(ans, x * y);
// }
// }
// cout << ans << "\n";
// return 0;
// }
// two pointer to optimize
vector <vector <int>> lt(n + 5, vector <int> (m + 5, 0)), rt(n + 5, vector <int> (m + 5, 0));
vector <int> w(n + 5, 1e9); // ans(i) : W when H = i
int min_h = 1e9;// minimum vertical strip of 1s;
for (int _i = 0; _i <= 1; _i++) {
for (int i = 1; i <= n; ++i) {
for (int j = 1; j <= m; ++j)
a[i][j]? lt[i][j] = (lt[i][j - 1] + 1) : 0;
for (int j = m; j >= 1; --j)
a[i][j]? rt[i][j] = (rt[i][j + 1] + 1) : 0;
for (int j = 1; j <= m; ++j)
if (a[i][j]) w[1] = min(w[1], rt[i][j] + lt[i][j] - (lt[i][j] && rt[i][j]));
}
// find feasible height
for (int j = 1; j <= m; ++j) {
int k = 0; // length of consecutive 1s of current column
int l = 1e9, r = 1e9;
for (int i = 1; i <= n; ++i) {
if (a[i][j]) {
++k;
l = min(l, lt[i][j]);
r = min(r, rt[i][j]);
w[k] = min(w[k], r + l - (lt[i][j] && rt[i][j]));
}
else {
if (k) min_h = min(min_h, k);
l = r = 1e9;
k = 0;
}
}
}
for (int i = 1; i <= n / 2; ++i) {
for (int j = 1; j <= m; ++j)
swap(a[i][j], a[n - i + 1][j]);
}
}
int ans = 0;
for (int h = 1; h <= min_h; ++h) {
w[h + 1] = min(w[h + 1], w[h]); // width is bounded by the minimum horizontal strip
ans = max(ans, w[h] * h);
}
cout << ans << "\n";
}
