#include "bits/stdc++.h"
// @JASPER'S BOILERPLATE
using namespace std;
using ll = long long;
#ifdef JASPER
#include "debug.h"
#else
#define debug(...) 166
#endif
signed main() {
cin.tie(0) -> sync_with_stdio(0);
#ifdef JASPER
freopen("in1", "r", stdin);
#endif
int n, m;
cin >> n >> m;
vector <vector <int>> a(n + 5, vector <int> (m + 5, 0));
for (int i = 1; i <= n; ++i) {
for (int j = 1; j <= m; ++j) {
char x; cin >> x;
a[i][j] = x - '0';
}
}
// for (int i = 1; i <= n; ++i)
// for (int j = 1; j <= m; ++j)
// cout << a[i][j] << " \n"[j == m];
//sub1: shortest consecutive 1ss
if (n == 1 || m == 1) {
if (n == 1) {
int ans = 1e9;
for (int i = 1; i <= m; ++i) {
if (a[1][i] == 0) continue;
int cur = 0;
while (i <= m && a[1][i]) {
++cur;
++i;
}
ans = min(ans, cur);
}
cout << ans << "\n";
return 0;
}
if (m == 1) {
int ans = 1e9;
for (int i = 1; i <= n; ++i) {
if (a[i][1] == 0) continue;
int cur = 0;
while (i <= n && a[i][1]) {
++cur;
++i;
}
ans = min(ans, cur);
}
cout << ans << "\n";
return 0;
}
}
// two pointer to optimize
vector <vector <int>> lt(n + 5, vector <int> (m + 5, 0)), rt(n + 5, vector <int> (m + 5, 0));
vector <int> w(n + 5, 1e9); // ans(i) : W when H = i
for (int i = 1; i <= n; ++i) {
for (int j = 1; j <= m; ++j)
a[i][j]? lt[i][j] = (lt[i][j - 1] + 1) : 0;
for (int j = m; j >= 1; --j)
a[i][j]? rt[i][j] = (rt[i][j + 1] + 1) : 0;
for (int j = 1; j <= m; ++j)
if (a[i][j]) w[1] = min(w[1], rt[i][j] + lt[i][j] - 1);
}
// find feasible height
int min_h = 1e9; // minimum vertical strip of 1s;
for (int j = 1; j <= m; ++j) {
int k = 0; // length of consecutive 1s of current column
int l = 1e9, r = 1e9;
for (int i = 1; i <= n; ++i) {
if (a[i][j]) {
++k;
l = min(l, lt[i][j]);
r = min(r, rt[i][j]);
w[k] = min(w[k], r + l - 1);
}
else {
if (k) min_h = min(min_h, k);
l = r = 1e9;
k = 0;
}
}
}
int ans = 0;
for (int h = 1; h <= min_h; ++h) {
w[h + 1] = min(w[h + 1], w[h]); // width is bounded by the minimum horizontal strip
ans = max(ans, w[h] * h);
}
cout << ans << "\n";
}
