#include <bits/stdc++.h>
#include <ext/pb_ds/assoc_container.hpp>
#include <ext/pb_ds/tree_policy.hpp>
#define fr first
#define sc second
#define all(x) (x).begin(), (x).end()
#define pb push_back
#define endl '\n'
#define sz(x) (int)((x).size())
#define vec vector
#define pw(x) (1ll << x)
using namespace std;
using namespace __gnu_pbds;
template <typename T> inline bool umin (T &a, const T &b) { if (a > b) { a = b; return 1; } return 0; }
template <typename T> inline bool umax (T &a, const T &b) { if (a < b) { a = b; return 1; } return 0; }
typedef long double ld;
typedef long long ll;
typedef unsigned long long ull;
typedef pair <int, int> pii;
typedef pair <ll, ll> pll;
const int inf = 1e9 + 17;
inline void solve () {
int n, m; cin >> n >> m;
vec <string> a (n);
for (auto &i : a) cin >> i;
vec <int> mx (m + 1, inf);
vec <vec <int>> p (n, vec <int> (m)), s (n, vec <int> (m));
for (int j = 0; j < n; ++j) {
p[0][j] = (a[0][j] == '1');
for (int i = 1; i < n; ++i) {
if (a[i][j] == '1') p[i][j] = p[i - 1][j] + 1;
}
s[n - 1][j] = (a[n - 1][j] == '1');
for (int i = n - 2; ~i; --i) {
if (a[i][j] == '1') s[i][j] = s[i + 1][j] + 1;
}
}
for (int i = 0; i < n; ++i) {
for (int l = 0, r = 0; r < m; ) {
while (r < m && a[i][r] == '1') ++r;
if (l == r) {
++l, ++r;
continue;
}
int mn_down = inf, mn_up = inf;
for (int q = l; q < r; ++q) {
umin(mn_up, p[i][q]);
umin(mn_down, s[i][q]);
umin(mx[q - l + 1], mn_down + mn_up - 1);
}
umin(mx[r - l + 1], 0);
l = r;
}
}
int ans = 0;
for (int i = 1; i <= m; ++i) {
umin(mx[i], mx[i - 1]);
umax(ans, mx[i] * i);
}
cout << ans << endl;
}
signed main () {
ios_base::sync_with_stdio(0); cin.tie(0); cout.tie(0);
#ifdef LOCAL
freopen("input.txt", "r", stdin);
freopen("output.txt", "w", stdout);
#endif// LOCAL
int t = 1; //cin >> t;
while (t--) solve();
return 0;
}
